Social Media Film Development and Marketing

We specialize in using guerilla social media and virtual communities to generate buzz for entertainment projects. This requires a staged and integrated approach that needs a tight and coherent strategy throughout the following phases/activities:

  1. Development
  2. Pre-production
  3. Production
  4. Marketing & Promotion

Specifically, throughout the above phases, goals and objectives are developed and achieved through strategies utilizing traditional and social media tools.

Traditional marketing and social media tools need to be integrated and online and face-to-face activities need to be coordinated. The branding needs to be consistent and always “on code” with respect to the following standard marketing mix elements:

  1. Product/Content
  2. Pricing/Value
  3. Placement/Distribution
  4. Promotion
    • Advertising
    • Publicity
    • Promotions
    • Sales/Agents/Advocates (B2B/B2C)

An overarching theme is to maintain relevance through compelling content that has (1) the potential to go viral (shared) and (2) fosters and engages a brand community supporting the project.